KnwEdu – Promo Ad Film
A full-fledged ad shoot with a twist. So were you able to figure out how this was shot?
This promo/teaser was created by us for client KnwAll, for an app (KnwEdu) that helps students, teachers and parents stay up to date with all aspects of their respective educational institutions. Whether it’s attendance, schedules, marks, assignments due or events, this app does it all. We were approached with a brief and quickly started brainstorming on how we could create something different & captivating.
HOW WE SHOT IT (Spoiler Alert!)
At the time, we were also experimenting with various Steadicam video techniques, using a custom rig that we built ourselves and were eager to try them out. As the story-line slowly started taking shape and we started discussing screen direction, we soon realised that the Steadicam was exactly what we needed to pull off this video. The concept was “moments frozen in time” where the first couple of scenes show humorous situations of how things have gone wrong in the absence of this app and the following scenes show the power & positives of the app. The scenes were setup and the actors were told to freeze (breathing optional) and we filmed with the Canon 5D MkIII on a steadicam, walking a perfect semi-circle, keeping the focus point locked and trying really hard not to shake too much. It was extremely difficult to get the smooth jib-like moves but it was so rewarding and we are very proud of the results. The 3D motion-tracked text, with dynamic frosting just adds to the visual appeal, giving it that additional layer of depth. We hope you enjoy it as much as we did making it!
Please watch the video in full HD (1080p) for the best experience
Direction, Shoot, Editing, FX: Raghunath Rajaram & Abhijit Mandal
Background Score – Composition, Mixing & Mastering: Raghunath Rajaram (at aglet audio)
Assistance & Critical Feedback: Avishek Saha, Supriya Sahai
Kimberly Kate Nambiar: School girl
Shiva Srinivasan: College Graduate
Daniel Nambiar: Administrator
Rajan Zaveri: Father
Mickey Zaveri: Mother
Saaniya Zaveri: College Topper Daughter